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Lean Inception: How to Align People and Build the Right Product

Learn how to execute a Lean Inception, the method capable of aligning teams to build successful products and services, quickly and without wasting time and resources.

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Learn how to execute a Lean Inception, the method capable of align people to build  the ideal product!

Launching a new product is not an easy task as it involves a lot of risks. But, what if you knew a method capable of directing you in a simple and effective way to the right path? It would be amazing, wouldn’t it?

That’s why this bestselling book is so important! Lean Inception, a method developed by the author Paulo Caroli, has already helped many people and companies to bring their projects to life. It’s the complete step-by-step guide for you and your team to start developing the best product possible today. Check out, below, some details present in the book about this excellent method. 

What is a Lean Inception?

Lean Inception is the effective combination of Design Thinking and Lean StartUp to decide the Minimum Viable Product (MVP). It is a workshop divided into several steps and activities that will guide the team in building the ideal product. The construction of any project always starts with a Lean Inception. In the book, you will see the example Lean Inception agenda and the benefits of each activity, usually scheduled to take place within a week. 

Why should my team do a Lean Inception?

Because, at the end of it, you will know the best product that can be developed, as well as the hypotheses that need to be validated and the objectives that need to be achieved. However, the biggest benefit of Lean Inception starts in the first minute of it: the improvement in the relationships between the people on the team. 

Is it the right method for my business?

Yes, because Lean Inception can be molded to the reality of your company or your team. All of you will build, together, the best application of Lean Inception and, consequently, the best result will come! 

Remote Lean Inception

It may seem difficult to carry out a Remote Lean Inception, but it is totally possible and is just as important as a face-to-face one. Follow the tips on this page to prepare in the best way.

Lean Inception brings a simple and powerful recipe that will change the way we do business today!

Read the testimony of professional Johan van Zeist, Head Marketing & Sustainability Champion at TRILUX Benelux, who participated in a Lean Inception at the Web Summit in Lisbon, with the author and creator of the method Paulo Caroli.


Watch the talk about the book

About the author

Paulo Caroli

Paulo Caroli is a passionate professional. Yes, passionate about innovations, entrepreneurship, digital products, projects, people, challenges, solutions and transformations.

The book Lean Inception brings together all his years of experience as a facilitator of inception workshops for several companies, as a Thoughtworks Principal Consultant.

Since 2006, he has focused his experience on Agile & Lean processes and practices, which is why his method has won many readers around the world. Lean Inception has already been released in three languages, in addition to being a best seller on Amazon!

As a software engineer, author, speaker and facilitator, Caroli has helped many people and companies make their projects come to life!

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What others have said about this book

I liked most the approach of being pragmatic from the beginning to the end. Activities held during creating the canvas were very well and cleared explained. One can use this book as a guide to implement the framework, especially startups or small companies who need to focus during product creation stage. Great book! As an agile professional, I strongly recommend!

Carlos Santos Silva

At the crossroads of Lean Startup and Design Thinking, you find Lean Inception. Practical, to the point and lean. Recommend to all that are in their Agile Journey.

Claudia Beatriz Saleh

Easy reading. Full of practical activities. Excellent for Agile teams and wannabe Agile organizations.

Lourenço Monteiro


Caroli.org has developed a training, exclusive, authorial and with proven quality, for you to deepen your knowledge about Lean Inception.

Check the description and schedule of the next Lean Inception training classes.

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