Power vs. Interest Matrix (Stakeholder mapping)

8 Dec 2022 | Inception Activities

The Power vs. Interest Matrix helps you identify and map the key influencers related to a topic. On it you will be able to define the level of power and interest of each stakeholder. It is an essential tool to help you decide the best approach on how to interact with each stakeholder.

Step by step

  1. Decide the topic under discussion (e.g. a new initiative, a workshop, a product line, a business division)
  2. Explain the four quadrants on the matrix:
    • High power – High interest: Who are the people that we should actively engage with? Who are the decision makers that have the biggest impact on the topic?
    • High power – Low Interest: Who should we actively consult? Who are the people with great power, but with little time to dedicate to the topic?
    • Low power – High interest: Who should we invite and maintain a close relationship with? Who are the people very interested in the topic, but that have low power?
    • Low power – Low interest: Who should we keep informed? Although we will not spend time and energy with excessive communication.
  3. Ask everyone to list the stakeholders and place them on the four areas
  4. Clustering and group conversation

Power vs. Interest Matrix Sample Result


>> Get this activity template on Mural


This post is part of a series of posts on inception related activities.




Paulo Caroli

Paulo Caroli is the author of the best-selling book “Lean Inception: How to Align People and Build the Right Product” (the first on a series of books about Lean Strategy and Delivery). He's also the creator of FunRetrospectives.com , a site and book about retrospectives, futurospectives and team building activities. Caroli writes on this blog frequently. Receive the next post in your email. Sign up here .
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