{"id":220619,"date":"2026-07-04T17:52:15","date_gmt":"2026-07-04T15:52:15","guid":{"rendered":"https:\/\/caroli.org\/en\/?post_type=livro&#038;p=220619"},"modified":"2026-09-08T12:29:29","modified_gmt":"2026-09-08T10:29:29","slug":"teams-still-matter","status":"publish","type":"livro","link":"https:\/\/caroli.org\/en\/livro\/teams-still-matter\/","title":{"rendered":"Teams Still Matter"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;45deg&#8221; background_color_gradient_stops=&#8221;#034a63 0%|#028ab1 100%&#8221; background_color_gradient_start=&#8221;#474ab6&#8243; background_color_gradient_end=&#8221;#9271f6&#8243; background_enable_image=&#8221;off&#8221; background_blend=&#8221;overlay&#8221; custom_margin=&#8221;-58px|10px||10px|false|false&#8221; custom_margin_tablet=&#8221;-140px||||false|false&#8221; custom_margin_phone=&#8221;-247px||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;||100px||false|false&#8221; animation_direction=&#8221;top&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-195px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;27px|0px|50px|0px|false|false&#8221; custom_width_px=&#8221;1280px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; title_text=&#8221;certificado-lean-inception&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;10px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;35px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Teams Still Matter by Paulo Caroli offers a practical perspective on product work in the AI era. It shows how teams can combine human direction with AI acceleration to think better, learn faster, make stronger decisions, and stay focused on meaningful outcomes.<\/p>\n<p><em><\/em><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Get it on Amazon&#8221; url=&#8221;https:\/\/www.amazon.com\/dp\/B0HG2ZF59P&#8221; url_new_window=&#8221;on&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf270;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; image_icon_background_color=&#8221;rgba(255,255,255,0.3)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;18px&#8221; header_line_height=&#8221;1.5em&#8221; background_color=&#8221;#EA7502&#8243; image_icon_custom_margin=&#8221;10px||10px|10px|false|false&#8221; image_icon_custom_padding=&#8221;5px|8px|5px|8px|false|true&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;280px&#8221; max_width_phone=&#8221;290px&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|30px|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; link_option_url_new_window=&#8221;on&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;margin-top:10px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_image=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#FFCC02&#8243; background_enable_color__hover=&#8221;on&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-100px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Teams Still Matter: Human Direction, AI Acceleration, and the Future of Product Work<\/h3>\n<p><strong><\/strong>In this book, Paulo Caroli explores how product teams can use AI without losing what makes strong teams effective: judgment, collaboration, alignment, and learning. The book shows how AI can accelerate product work while humans continue to define direction, make decisions, and stay accountable for meaningful outcomes.<\/p>\n<p data-start=\"615\" data-end=\"760\" class=\"PDq2pG_selectionAnchorContainer\">\u2714 <strong data-start=\"617\" data-end=\"654\">Human Direction + AI Acceleration<\/strong> \u2013 AI can generate, summarize, organize, and accelerate work, but teams still need to decide what matters.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p>\n<p data-start=\"762\" data-end=\"923\">\u2714 <strong data-start=\"764\" data-end=\"807\">Better Thinking, Not Just Faster Output<\/strong> \u2013 The goal is not to produce more artifacts, but to improve conversations, strategic clarity, and decision quality.<\/p>\n<p data-start=\"925\" data-end=\"1080\">\u2714 <strong data-start=\"927\" data-end=\"954\">Teams That Learn Faster<\/strong> \u2013 Strong product teams use AI to challenge assumptions, reduce uncertainty, connect work to outcomes, and learn continuously.<\/p>\n<p>This book will guide you through practical ways to apply AI across strategy, discovery, delivery, Team OKRs, and Lean Inception\u2014helping teams think better together in the AI era.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Section&#8221; module_id=&#8221;extra&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; da_popup_slug=&#8221;extra&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>AI Experiments<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<p data-start=\"19\" data-end=\"70\" class=\"PDq2pG_selectionAnchorContainer\">Want to put some of the book\u2019s ideas into practice?<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p>\n<p data-start=\"72\" data-end=\"250\">Explore tools and practical guides to support <strong data-start=\"118\" data-end=\"173\">Team OKRs, MVPs, Lean Inception, and retrospectives<\/strong> \u2014 using AI to amplify the work without replacing judgment and collaboration.<\/p>\n<p data-start=\"252\" data-end=\"348\" data-is-last-node=\"\" data-is-only-node=\"\"><a data-start=\"252\" data-end=\"348\" class=\"decorated-link\" data-is-last-node=\"\" href=\"https:\/\/caroli.org\/en\/artificial-intelligence-experiments\/\"><strong data-start=\"253\" data-end=\"283\">Explore the AI Experiments<\/strong><\/a><\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;100px||100px||true|false&#8221; top_divider_style=&#8221;mountains2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;individual&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About the author<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;Paulo Caroli&#8221; image=&#8221;https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2024\/06\/Paulo-Caroli-evento-2.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;350px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;top&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;|15px|||false|false&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"1304\" data-end=\"1680\" class=\"PDq2pG_selectionAnchorContainer\"><strong data-start=\"1304\" data-end=\"1320\">Paulo Caroli<\/strong> is a seasoned consultant, international speaker, and best-selling author, best known for creating the <strong data-start=\"1423\" data-end=\"1441\">Lean Inception<\/strong> methodology. With over 30 years in technology and product development, he spent two decades at Thoughtworks as a global consultant and nearly a decade in Silicon Valley, immersed in the Lean Startup movement and agile product development.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p>\n<p data-start=\"1682\" data-end=\"2025\">Founder of <strong data-start=\"1693\" data-end=\"1707\">Caroli.org<\/strong>, Paulo helps organizations turn strategy into outcomes through alignment, product thinking, Team OKRs, Lean Inception, discovery, delivery, and AI-assisted ways of working. His work combines strategic facilitation, mentoring, training, and team enablement to help organizations make better decisions and learn faster.<\/p>\n<p data-start=\"2027\" data-end=\"2346\">He is the author of several influential books, including the best-seller <strong data-start=\"2100\" data-end=\"2167\">Lean Inception: How to Align People and Build the Right Product<\/strong>, <strong data-start=\"2169\" data-end=\"2234\">Team OKR in Action: How Real Teams Turn Strategy Into Results<\/strong>, and his latest book, <strong data-start=\"2257\" data-end=\"2345\">Teams Still Matter: Human Direction, AI Acceleration, and the Future of Product Work<\/strong>.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|on|on&#8221; admin_label=&#8221;Section&#8221; module_id=&#8221;extra&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; da_popup_slug=&#8221;extra&#8221; da_disable_devices=&#8221;off|off|off&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Extra resources<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/chatgpt.com\/g\/g-bs5o2FxOR-chatokr\" target=\"_blank\" rel=\"noopener\"><strong> ChatOKR (a public GPT)<\/strong><\/a>:<strong> Your strategic assistant for writing, reviewing, and aligning OKRs<\/strong><\/p>\n<p><strong><a href=\"https:\/\/teamokr.caroli.org\/\">Team OKR OS<\/a>:\u00a0 Built for teams\u2014not managers\u2014to own outcomes, not just track metrics.<\/strong><\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2025\/05\/From-KPIs-to-OKRs_-Whats-the-Difference.pdf\"><strong><b>From KPIs to OKRs: What\u2019s the Difference?<\/b><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2025\/05\/Before-and-After-Team-OKR_-Caroli.org-Marketing-Example.pdf\" target=\"_blank\" rel=\"noopener\"><strong><b>Before and After Team OKR: Caroli.org marketing example<\/b><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2025\/05\/Mid-Cycle-Team-OKR-Retrospective_-Inside-the-Circle.pdf\"><strong><b>Mid-Cycle Team OKR Retrospective: Inside the Circle<\/b><\/strong><\/a><strong><b><\/b><\/strong><\/p>\n<p><strong>Read Team OKR related articles <a href=\"https:\/\/caroli.org\/en\/categoria\/strategy-planning\/okr-en\/\">here.<\/a><\/strong><\/p>\n<p><strong>Subscribe to my Substack for weekly<a href=\"https:\/\/paulocaroli.substack.com\/s\/team-okr\" target=\"_blank\" rel=\"noopener\"> insights on Team OKR<\/a>\u2014don\u2019t miss out!<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Section&#8221; module_id=&#8221;review&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; da_popup_slug=&#8221;review&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Leave a review<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;extras&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"272\" data-end=\"402\">If you\u2019ve read this book, I\u2019d truly appreciate your review \u2014 it helps other readers discover it and supports my work as an author.<\/p>\n<p data-start=\"404\" data-end=\"454\"><strong data-start=\"407\" data-end=\"454\">Choose your Amazon store to leave a review:<\/strong><\/p>\n<ul data-start=\"456\" data-end=\"607\">\n<li data-start=\"456\" data-end=\"529\">\n<p data-start=\"458\" data-end=\"529\">\ud83c\uddfa\ud83c\uddf8 <a data-start=\"463\" data-end=\"527\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/review\/create-review?asin=B0HG2ZF59P\"><strong data-start=\"464\" data-end=\"488\">Review on Amazon.com<\/strong><\/a><\/p>\n<\/li>\n<li data-start=\"530\" data-end=\"607\">\n<p data-start=\"532\" data-end=\"607\">\ud83c\udde7\ud83c\uddf7 <a data-start=\"537\" data-end=\"607\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com.br\/review\/create-review?asin=B0HG2ZF59P\"><strong data-start=\"538\" data-end=\"565\">Review on Amazon.com.br<\/strong><\/a><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"609\" data-end=\"764\">\ud83c\udf0d <strong data-start=\"612\" data-end=\"637\">From another country?<\/strong><br data-start=\"637\" data-end=\"640\" \/>No problem! Just go to your local Amazon store, search for\u00a0 <strong data-start=\"699\" data-end=\"721\">Teams Still Matter<\/strong>, and leave your review on the book\u2019s page.<\/p>\n<p data-start=\"766\" data-end=\"893\"><strong>\ud83d\udce2 Want to go further?<\/strong><br data-start=\"788\" data-end=\"791\" \/>Feel free to recommend the #TeamsStillMatter book on LinkedIn or your favorite social network \u2014 your voice really helps!<\/p>\n<p data-start=\"895\" data-end=\"946\"><strong data-start=\"895\" data-end=\"943\">Thank you for your support \u2014 it means a lot!<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>What Readers Are Saying<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div class=\"strong-view strong-view-id-62 modern wpmtst-modern slider-container slider-mode-fade slider-adaptive controls-style-buttons nav-position-inside\" data-count=\"2\" data-slider-var=\"strong_slider_id_62\" data-state=\"idle\"><div class=\"strong-content wpmslider-content\"><div class=\"wpmtst-testimonial testimonial t-slide post-220775\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div data-infinite-loop=\"false\"  class=\"wpmtst-testimonial-content  testimonial-content\"><p><a href=\"https:\/\/www.amazon.com\/-\/es\/portal\/customer-reviews\/srp\/-\/RVXZMOGVZ055Q\/ref=cm_cr_dp_d_rvw_ttl?_encoding=UTF8&amp;ie=UTF8\" target=\"_blank\" rel=\"noopener\">I started reading this book with many doubts and concerns about the role of AI in our field. After reading it, I have a much clearer, more confident picture of how to proceed.<\/a><\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field \">Mauricio<\/div><div class=\"wpmtst-testimonial-field testimonial-field \"><span style=\"color:#FF9900\">\u2605\u2605\u2605\u2605\u2605 <\/span><strong>A Must-Read Guide for Product Teams Navigating the AI Revolution<\/strong><\/div><div class=\"clear\"><\/div><\/div><\/div><div class=\"wpmtst-testimonial testimonial t-slide post-220776\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div data-infinite-loop=\"false\"  class=\"wpmtst-testimonial-content  testimonial-content\"><p><a href=\"https:\/\/www.amazon.com\/-\/es\/portal\/customer-reviews\/srp\/-\/R1Q6DNBK62BT8D\/ref=cm_cr_dp_d_rvw_ttl?_encoding=UTF8&amp;ie=UTF8\" target=\"_blank\" rel=\"noopener\">Paulo beautifully highlights the importance of the human critical thinking while accelerating the work through AI, giving us better tools for our arsenal when working with the AI Agents.<\/a><\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field \">Filipe Esperandio<\/div><div class=\"wpmtst-testimonial-field testimonial-field \"><span style=\"color:#FF9900\">\u2605\u2605\u2605\u2605\u2605<\/span><strong>Practical ways we can make AI work better within the Team<\/strong><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"on|on|on\" admin_label=\"Section\" module_id=\"training\" _builder_version=\"4.27.4\" _module_preset=\"default\" da_popup_slug=\"training\" da_disable_devices=\"off|off|off\" disabled=\"on\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Bring Team OKR to Your Company<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>\n<p data-start=\"166\" data-end=\"502\">Paulo Caroli offers tailored training and strategic facilitation to help teams implement OKRs with clarity, collaboration, and a strong focus on results. As the creator of Team OKR &amp; Lean Inception and a seasoned expert in organizational transformation, Paulo brings over a decade of hands-on OKR experience supporting teams and leaders worldwide.<\/p>\n<p data-start=\"504\" data-end=\"636\">\ud83d\udc49 Contact us at <strong data-start=\"521\" data-end=\"545\"><a data-start=\"523\" data-end=\"543\" class=\"cursor-pointer\" rel=\"noopener\">contact@caroli.org<\/a><\/strong> to explore how Paulo Caroli can support your team on the journey to success with Team OKR.<\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"on|on|on\" admin_label=\"Section\" module_id=\"training\" _builder_version=\"4.27.4\" _module_preset=\"default\" da_popup_slug=\"training\" da_disable_devices=\"off|off|off\" disabled=\"on\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Watch &amp; Listen: Team OKR in Action<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>\n<p data-start=\"166\" data-end=\"502\">Explore key ideas from <em data-start=\"253\" data-end=\"273\">Team OKR in Action<\/em> through this short video and audio summary, highlighting why many OKRs fail in practice and what real teams can do differently to turn strategy into results.<\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_video src=\"https:\/\/youtu.be\/MYGox2QrUwU\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_audio title=\"Team OKR in Action \u2014 Audio Summary\" artist_name=\"Paulo Caroli\" _builder_version=\"4.27.4\" _module_preset=\"default\" link_option_url=\"https:\/\/open.spotify.com\/episode\/6SJyBE6bIbsz0L0EY5eGUh?si=rrQLa_zuTr2890MbFGM_wg\" global_colors_info=\"{}\"][\/et_pb_audio][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" admin_label=\"Section\" module_id=\"links\" _builder_version=\"4.17.4\" _module_preset=\"default\" da_popup_slug=\"links\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row disabled_on=\"on|on|on\" _builder_version=\"4.27.4\" _module_preset=\"default\" disabled=\"on\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Useful links<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>\n<p>Download the <a href=\"https:\/\/caroli.org\/lp\/download-your-lean-inception-e-book-right-now\/\" target=\"_blank\" rel=\"noopener\"><strong>free E-book<\/strong><\/a>for university professors and students. If you have questions about the process, click <strong><a href=\"https:\/\/caroli.org\/lp\/download-your-lean-inception-e-book-right-now\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/strong><\/p>\n<p>Read many Team OKR related blog posts <a href=\"https:\/\/caroli.org\/en\/categoria\/strategy-planning\/okr-en\/\"><strong>here.<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" prev_background_color=\"#ffffff\" admin_label=\"Section\" _builder_version=\"4.17.4\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#f2f2f2 0%|#ffffff 100%\" custom_padding=\"100px||||false|false\" top_divider_style=\"mountains2\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_align=\"center\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Other books<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"center\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_blog fullwidth=\"off\" post_type=\"livro\" posts_number=\"3\" show_more=\"on\" show_author=\"off\" show_date=\"off\" show_categories=\"off\" show_excerpt=\"off\" show_pagination=\"off\" _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_font_size=\"18px\" read_more_font=\"|700|||||||\" read_more_text_color=\"#FFFFFF\" custom_margin=\"20px||20px||true|false\" custom_css_featured_image=\"padding-top:30px;\" custom_css_read_more=\"display: block;||text-align: center;||background-color:#ea7502;||padding: 0.3em 1em;||margin-top: 10px;||border-radius: 5px 5px 5px 5px;\" border_radii=\"on|15px|15px|15px|15px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0.1)\" locked=\"off\" global_colors_info=\"{}\" custom_css_read_more__hover_enabled=\"on|hover\" custom_css_read_more__hover=\"background-color:#ffcc02;\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a moment when many organizations are rushing to use AI for speed, Paulo Caroli reminds us of what truly creates value: direction, judgment, alignment, and learning. Teams Still Matter is a practical and timely guide for product leaders navigating the AI era.<\/p>\n","protected":false},"author":1,"featured_media":220762,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"colaboradores":[],"class_list":["post-220619","livro","type-livro","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro\/220619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro"}],"about":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/types\/livro"}],"author":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro\/220619\/revisions"}],"predecessor-version":[{"id":220774,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro\/220619\/revisions\/220774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media\/220762"}],"wp:attachment":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media?parent=220619"}],"wp:term":[{"taxonomy":"colaboradores","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/colaboradores?post=220619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}