{"id":5187,"date":"2018-02-18T19:18:13","date_gmt":"2018-02-18T22:18:13","guid":{"rendered":"https:\/\/caroli.org\/en\/product\/import-placeholder-for-5417\/"},"modified":"2026-08-07T19:03:04","modified_gmt":"2026-08-07T17:03:04","slug":"lean-inception-how-to-align-people-and-build-the-right-product","status":"publish","type":"livro","link":"https:\/\/caroli.org\/en\/livro\/lean-inception-how-to-align-people-and-build-the-right-product\/","title":{"rendered":"Lean Inception: How to Align People and Build the Right Product"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;45deg&#8221; background_color_gradient_stops=&#8221;#034a63 0%|#028ab1 100%&#8221; background_color_gradient_start=&#8221;#474ab6&#8243; background_color_gradient_end=&#8221;#9271f6&#8243; background_enable_image=&#8221;off&#8221; 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border_width_all=&#8221;10px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.17.4&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.5em&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;35px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.9em&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Learn how to execute a Lean Inception, the method capable of aligning teams to build successful products and services, quickly and without wasting time and resources.<br \/><em><\/em><\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Buy this Book&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf270;||fa||400&#8243; icon_color=&#8221;#FFFFFF&#8221; image_icon_background_color=&#8221;rgba(255,255,255,0.3)&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;30px&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;2em&#8221; background_color=&#8221;#EA7502&#8243; image_icon_custom_margin=&#8221;10px||10px|10px|false|false&#8221; image_icon_custom_padding=&#8221;5px|8px|5px|8px|false|true&#8221; max_width=&#8221;300px&#8221; max_width_tablet=&#8221;280px&#8221; max_width_phone=&#8221;290px&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin_last_edited=&#8221;off|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|30px|||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; link_option_url=&#8221;https:\/\/amzn.to\/3TgXjtD&#8221; link_option_url_new_window=&#8221;on&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;margin-top:10px;&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_radii_image=&#8221;on|5px|5px|5px|5px&#8221; global_colors_info=&#8221;{}&#8221; background__hover_enabled=&#8221;on|desktop&#8221; background_color__hover=&#8221;#FFCC02&#8243; background_enable_color__hover=&#8221;on&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-100px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Learn how to execute a Lean Inception, the method capable of align people to build \u00a0the ideal product!<\/strong><\/h3>\n<p>Launching a new product is not an easy task as it involves a lot of risks. But, what if you knew a method capable of directing you in a simple and effective way to the right path? It would be amazing, wouldn&#8217;t it?<\/p>\n<p>That&#8217;s why this bestselling book is so important! Lean Inception, a method developed by the author Paulo Caroli, has already helped many people and companies to bring their projects to life. It&#8217;s the complete step-by-step guide for you and your team to start developing the best product possible today. Check out, below, some details present in the book about this excellent method.\u00a0<\/p>\n<h3><strong>What is a Lean Inception?<\/strong><\/h3>\n<p>Lean Inception is the effective combination of Design Thinking and Lean StartUp to decide the Minimum Viable Product (MVP). It is a workshop divided into several steps and activities that will guide the team in building the ideal product. The construction of any project always starts with a Lean Inception. In the book, you will see the <a href=\"https:\/\/caroli.org\/en\/lean-inception-agenda-template\/\"><strong>example Lean Inception agenda<\/strong><\/a> and the benefits of each activity, usually scheduled to take place within a week.\u00a0<\/p>\n<h3><strong>Why should my team do a Lean Inception?<\/strong><\/h3>\n<p>Because, at the end of it, you will know the best product that can be developed, as well as the hypotheses that need to be validated and the objectives that need to be achieved. However, the biggest benefit of Lean Inception starts in the first minute of it: the improvement in the relationships between the people on the team.\u00a0<\/p>\n<h3>Is it the right method for my business?<\/h3>\n<p>Yes, because Lean Inception can be molded to the reality of your company or your team. All of you will build, together, the best application of Lean Inception and, consequently, the best result will come!\u00a0<\/p>\n<h3>Remote Lean Inception<\/h3>\n<p>It may seem difficult to carry out a Remote Lean Inception, but it is totally possible and is just as important as a face-to-face one. Follow the tips on <a href=\"https:\/\/caroli.org\/en\/remote-lean-inception\/\"><strong>this page<\/strong><\/a> to prepare in the best way.<\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/lean-inception-agenda-template\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2019\/10\/LeanInception-AgendaTemplate.jpg\" alt=\"\" class=\"wp-image-8695 size-full\" width=\"720\" height=\"405\" srcset=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2019\/10\/LeanInception-AgendaTemplate.jpg 720w, https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2019\/10\/LeanInception-AgendaTemplate-300x169.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<blockquote>\n<p><em><strong>Lean Inception brings a simple and powerful recipe that will change the way we do business today!<\/strong><\/em><\/p>\n<p><em><strong>Read <a href=\"https:\/\/www.linkedin.com\/posts\/johanvanzeist_wir-sind-total-begeistert-von-der-lean-inception-activity-7155224692230877184-Iogz\/?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noopener\">the testimony<\/a>of professional Johan van Zeist, Head Marketing &amp; Sustainability Champion at TRILUX Benelux, who participated in a Lean Inception at the Web Summit in Lisbon, with the author and creator of the method Paulo Caroli.<\/strong><\/em><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;extras&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Lean Inception in the Age of AI<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p data-start=\"36\" data-end=\"148\" class=\"PDq2pG_selectionAnchorContainer\">How to use AI before, during, and after Lean Inception without replacing the team\u2019s conversations and decisions.<span aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"><\/span><\/p>\n<p data-start=\"150\" data-end=\"227\" data-is-last-node=\"\" data-is-only-node=\"\"><a data-start=\"150\" data-end=\"227\" data-is-last-node=\"\" rel=\"noopener\" target=\"_blank\" class=\"decorated-link\" href=\"https:\/\/caroli.org\/en\/lean-inception-ai\/\"><strong data-start=\"151\" data-end=\"184\">Read the free practical guide<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;training&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Watch &amp; Listen: Lean Inception<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Explore key ideas from <em data-start=\"2026\" data-end=\"2042\">Lean Inception<\/em> through a curated set of videos and an audio summary. Learn why alignment is essential before building an MVP, how collaborative activities help teams define the right product, and how Lean Inception emerged from Caroli\u2019s real-world experience guiding teams t<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/www.youtube.com\/watch?v=Zw4vlMaWU78&#038;t=1328s&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_video src=&#8221;https:\/\/youtu.be\/SQY3v3M3jrQ&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_audio title=&#8221;Lean Inception &#8211; How to Align People and Build the Right Product&#8221; artist_name=&#8221;Paulo Caroli &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/open.spotify.com\/episode\/2dPME8jNjEWoHoRDH9aMMn?si=mGfaHGepQLaEMstsPhNWeg&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_audio][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; next_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;100px||100px||true|false&#8221; top_divider_style=&#8221;mountains2&#8243; bottom_divider_style=&#8221;mountains2&#8243; bottom_divider_flip=&#8221;horizontal&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;individual&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>About the author<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_blurb title=&#8221;Paulo Caroli&#8221; image=&#8221;https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2018\/05\/paulocaroli-headshot.jpg&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;350px&#8221; content_max_width=&#8221;100%&#8221; icon_placement_tablet=&#8221;top&#8221; icon_placement_phone=&#8221;top&#8221; icon_placement_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; image_icon_custom_margin=&#8221;||||false|false&#8221; image_icon_custom_padding=&#8221;|15px|||false|false&#8221; animation=&#8221;off&#8221; border_radii_image=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Paulo Caroli <\/strong>is a passionate professional. Yes, passionate about innovations, entrepreneurship, digital products, projects, people, challenges, solutions and transformations.<\/p>\n<p>The book Lean Inception brings together all his years of experience as a facilitator of inception workshops for several companies, as a Thoughtworks Principal Consultant.<\/p>\n<p>Since 2006, he has focused his experience on Agile &amp; Lean processes and practices, which is why his method has won many readers around the world. Lean Inception has already been released in three languages, in addition to being a best seller on Amazon!<\/p>\n<p>As a software engineer, author, speaker and facilitator, Caroli has helped many people and companies make their projects come to life!<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;extras&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Extra resources<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.19.1&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Get the <strong><a href=\"https:\/\/www.slideshare.net\/paulocaroli\/lean-inception-how-to-align-people-and-build-the-right-product\" target=\"_blank\" rel=\"noopener\">Lean Inception presentation slides here<\/a><\/strong><\/p>\n<p>Get the <strong><a href=\"https:\/\/caroli.org\/en\/lean-inception-posters\/\">Lean Inception posters<\/a><\/strong><\/p>\n<p>Get the <strong><a href=\"https:\/\/caroli.org\/en\/lean-inception-agenda-template\/\">Lean Inception agenda template<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/caroli.org\/en\/remote-lean-inception\/\">Prepare a remote Lean Inception<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/lean-inception-learn-how-to-align-people-and-build-the-right-product\/\" target=\"_blank\" rel=\"noopener\"><strong>Read the Lean Inception article<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;review&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Leave a review<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#FFCC02&#8243; divider_weight=&#8221;10px&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;150px&#8221; width_tablet=&#8221;120px&#8221; width_phone=&#8221;100px&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;extras&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; display_conditions=&#8221;W10=&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"438\" data-end=\"556\" class=\"\">If you\u2019ve read this book, I\u2019d truly appreciate your review \u2014 it helps other readers and supports my work as an author.<\/p>\n<p data-start=\"558\" data-end=\"608\" class=\"\">Choose your format to leave your review on Amazon:<\/p>\n<p data-start=\"558\" data-end=\"608\" class=\"\">\ud83d\udcf1 <strong data-start=\"615\" data-end=\"634\">Kindle version:<\/strong><a data-start=\"639\" data-end=\"734\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/review\/create-review\/ref=cm_cr_dp_d_wr_but_top?ie=UTF8&amp;channel=glance-detail&amp;asin=B079CMQQB5\">Leave a review on Amazon Kindle<\/a><\/p>\n<p data-start=\"740\" data-end=\"868\" class=\"\">\ud83d\udcd8 <strong data-start=\"743\" data-end=\"765\">Paperback version:<\/strong><a data-start=\"770\" data-end=\"868\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/review\/create-review\/ref=cm_cr_dp_d_wr_but_top?ie=UTF8&amp;channel=glance-detail&amp;asin=8594377134\">Leave a review on Amazon Paperback<\/a><\/p>\n<p data-start=\"872\" data-end=\"989\" class=\"\">\ud83c\udfa7 <strong data-start=\"875\" data-end=\"895\">Audiobook version:<\/strong><a data-start=\"900\" data-end=\"989\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/review\/create-review\/ref=cm_cr_dp_d_wr_but_top?ie=UTF8&amp;channel=glance-detail&amp;asin=B0F1BWPJ6N\">Leave a review on Audible<\/a><\/p>\n<p data-start=\"991\" data-end=\"1105\" class=\"\">You can also <strong data-start=\"1004\" data-end=\"1055\">share this book on your favorite social network<\/strong> \u2014 a quick post or recommendation goes a long way!<\/p>\n<p data-start=\"1107\" data-end=\"1161\" class=\"\"><strong data-start=\"1107\" data-end=\"1161\">Thank you for your support \u2014 it truly means a lot!<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#0E272D&#8221; header_2_text_color=&#8221;#0E272D&#8221; header_2_font_size=&#8221;40px&#8221; header_2_font_size_tablet=&#8221;35px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>What others have said about this book<\/h3>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<div class=\"strong-view strong-view-id-28 modern wpmtst-modern slider-container slider-mode-horizontal slider-adaptive controls-type-sides controls-style-buttons\" data-count=\"3\" data-slider-var=\"strong_slider_id_28\" data-state=\"idle\"><div class=\"strong-content wpmslider-content\"><div class=\"wpmtst-testimonial testimonial t-slide post-19916\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div data-infinite-loop=\"false\"  class=\"wpmtst-testimonial-content  testimonial-content\"><p>I liked most the approach of being pragmatic from the beginning to the end. Activities held during creating the canvas were very well and cleared explained. One can use this book as a guide to implement the framework, especially startups or small companies who need to focus during product creation stage. Great book! As an agile professional, I strongly recommend!<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field \">Carlos Santos Silva<\/div><div class=\"clear\"><\/div><\/div><\/div><div class=\"wpmtst-testimonial testimonial t-slide post-19917\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div data-infinite-loop=\"false\"  class=\"wpmtst-testimonial-content  testimonial-content\"><p>At the crossroads of Lean Startup and Design Thinking, you find Lean Inception. Practical, to the point and lean. Recommend to all that are in their Agile Journey.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field \">Claudia Beatriz Saleh<\/div><div class=\"clear\"><\/div><\/div><\/div><div class=\"wpmtst-testimonial testimonial t-slide post-19918\"><div class=\"wpmtst-testimonial-inner testimonial-inner\"><div data-infinite-loop=\"false\"  class=\"wpmtst-testimonial-content  testimonial-content\"><p>Easy reading. Full of practical activities. Excellent for Agile teams and wannabe Agile organizations.<\/p><\/div><div class=\"wpmtst-testimonial-field testimonial-field \">Louren\u00e7o Monteiro<\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"training\" _builder_version=\"4.17.4\" _module_preset=\"default\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Training<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.18.0\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>\n<p>Caroli.org has developed a training, exclusive, authorial and with proven quality, for you to deepen your knowledge about Lean Inception.<\/p>\n<p><strong><a href=\"https:\/\/caroli.org\/en\/training\/lean-inception-training\/\">Check the description and schedule of the next Lean Inception training classes.<\/a><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" module_id=\"links\" _builder_version=\"4.17.4\" _module_preset=\"default\" da_disable_devices=\"off|off|off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Useful links<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"left\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_text _builder_version=\"4.27.4\" _module_preset=\"default\" global_colors_info=\"{}\"]<\/p>\n<p><strong><a href=\"https:\/\/www.udemy.com\/course\/leaninception\/\" target=\"_blank\" rel=\"noopener\">Watch the Lean Inception training on Udemy<\/a><\/strong><\/p>\n<p>This book is also available in: <strong><a href=\"https:\/\/caroli.org\/en\/livro\/lean-inception-como-alinhar-pessoas-e-construir-o-produto-certo\/\">Portuguese<\/a><\/strong>,<strong>\u00a0<a href=\"https:\/\/caroli.org\/en\/es\/livro\/lean-inception-creando-conversaciones-hacia-un-producto-exitoso\/\">Spanish<\/a><\/strong> and <strong><a href=\"https:\/\/caroli.org\/en\/fr\/livro\/lean-inception-comment-aligner-les-personnes-et-construire-le-bon-produit\/\">French<\/a><\/strong><\/p>\n<p>Download the <a href=\"https:\/\/caroli.org\/lp\/download-your-lean-inception-e-book-right-now\/\" target=\"_blank\" rel=\"noopener\"><strong>free E-book<\/strong><\/a> for university professors and students. If you have questions about the process, click <strong><a href=\"https:\/\/caroli.org\/lp\/download-your-lean-inception-e-book-right-now\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n<p>Read many Lean Inception related blog posts <a href=\"https:\/\/caroli.org\/en\/categoria\/lean-inception\/\"><strong>here<\/strong><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" prev_background_color=\"#ffffff\" _builder_version=\"4.17.4\" _module_preset=\"default\" use_background_color_gradient=\"on\" background_color_gradient_stops=\"#f2f2f2 0%|#ffffff 100%\" custom_padding=\"100px||||false|false\" top_divider_style=\"mountains2\" da_disable_devices=\"off|off|off\" locked=\"off\" global_colors_info=\"{}\" da_is_popup=\"off\" da_exit_intent=\"off\" da_has_close=\"on\" da_alt_close=\"off\" da_dark_close=\"off\" da_not_modal=\"on\" da_is_singular=\"off\" da_with_loader=\"off\" da_has_shadow=\"on\"][et_pb_row _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.17.4\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_2_text_align=\"center\" header_2_text_color=\"#0E272D\" header_2_font_size=\"40px\" custom_margin=\"||0px||false|false\" custom_padding=\"||0px||false|false\" header_2_font_size_tablet=\"35px\" header_2_font_size_phone=\"30px\" header_2_font_size_last_edited=\"on|desktop\" locked=\"off\" global_colors_info=\"{}\"]<\/p>\n<h2>Other books<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\"#FFCC02\" divider_weight=\"10px\" _builder_version=\"4.17.4\" _module_preset=\"default\" width=\"150px\" width_tablet=\"120px\" width_phone=\"100px\" width_last_edited=\"on|phone\" module_alignment=\"center\" locked=\"off\" global_colors_info=\"{}\"][\/et_pb_divider][et_pb_blog fullwidth=\"off\" post_type=\"livro\" posts_number=\"3\" show_more=\"on\" show_author=\"off\" show_date=\"off\" show_categories=\"off\" show_excerpt=\"off\" show_pagination=\"off\" _builder_version=\"4.17.4\" _module_preset=\"default\" header_text_color=\"#0E272D\" header_font_size=\"18px\" read_more_font=\"|700|||||||\" read_more_text_color=\"#FFFFFF\" custom_margin=\"20px||20px||true|false\" custom_css_featured_image=\"padding-top:30px;\" custom_css_read_more=\"display: block;||text-align: center;||background-color:#ea7502;||padding: 0.3em 1em;||margin-top: 10px;||border-radius: 5px 5px 5px 5px;\" border_radii=\"on|15px|15px|15px|15px\" border_width_all=\"0px\" box_shadow_style=\"preset1\" box_shadow_color=\"rgba(0,0,0,0.1)\" locked=\"off\" global_colors_info=\"{}\" custom_css_read_more__hover_enabled=\"on|hover\" custom_css_read_more__hover=\"background-color:#ffcc02;\"][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the method that ancillary organizations have to steer teams down the right path to build highly successful products and services without altering time and resources.<\/p>\n","protected":false},"author":21,"featured_media":16600,"template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"colaboradores":[],"class_list":["post-5187","livro","type-livro","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro\/5187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro"}],"about":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/types\/livro"}],"author":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":3,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro\/5187\/revisions"}],"predecessor-version":[{"id":220761,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/livro\/5187\/revisions\/220761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media\/16600"}],"wp:attachment":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media?parent=5187"}],"wp:term":[{"taxonomy":"colaboradores","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/colaboradores?post=5187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}