{"id":2604,"date":"2016-02-12T12:59:44","date_gmt":"2016-02-12T12:59:44","guid":{"rendered":"https:\/\/caroli.org\/en\/?p=2604"},"modified":"2019-02-22T13:36:36","modified_gmt":"2019-02-22T16:36:36","slug":"mvp-canvas-paleo","status":"publish","type":"post","link":"https:\/\/caroli.org\/en\/mvp-canvas-paleo\/","title":{"rendered":"How to prove your business idea with less than $100 (the Kettle &#038; Fire bone broth MVP success story)"},"content":{"rendered":"<p>I just love success stories, don\u00b4t you?<\/p>\n<p>I have just read <a href=\"https:\/\/sumome.com\/stories\/80-20-business-idea-validation?src=sumome-email-story-80-20-business-idea-validation\" target=\"_blank\" rel=\"noopener\">a great blog post by Justin Mares<\/a> where he explains how he validated his business idea in two weeks with less than $100. And he has created a thriving business which reached 6 figures in the first five months.<\/p>\n<p>I could not resist, and created a <a href=\"https:\/\/caroli.org\/en\/the-mvp-canvas\/\">MVP canvas<\/a> for his first MVP \u2013the Minimum Viable Product&#8211; that proved his business idea.<\/p>\n<div id=\"attachment_2605\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/paleo-diet-mvp-example.jpg\" rel=\"attachment wp-att-2605\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2605\" class=\"wp-image-2605 size-medium\" src=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/paleo-diet-mvp-example-300x225.jpg\" alt=\"paleo-diet-mvp-example\" width=\"300\" height=\"225\" srcset=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/paleo-diet-mvp-example-300x225.jpg 300w, https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/paleo-diet-mvp-example-768x576.jpg 768w, https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/paleo-diet-mvp-example.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-2605\" class=\"wp-caption-text\">MVP Canvas example &#8211; the paleo business idea<\/p><\/div>\n<h2><a href=\"https:\/\/www.kettleandfire.com\/\" target=\"_blank\" rel=\"noopener\">Kettle &amp; Fire<\/a> bone broth MVP 1 \u2013 Validating the business<\/h2>\n<h3>MVP Vision<\/h3>\n<p>Paleo diet followers would purchase bone broth online<\/p>\n<h3>Segmented Personas<\/h3>\n<ul>\n<li>paleo dude (a paleo diet follower)<\/li>\n<li>online searches for the San Francisco region only<\/li>\n<li>add campaign\u00a0 points to the basic landing page<\/li>\n<\/ul>\n<h3>Journeys<\/h3>\n<ul>\n<li>paleo dude searches for bone broth<\/li>\n<li>paleo dude purchase bone broth online<\/li>\n<\/ul>\n<h3>Features<\/h3>\n<ul>\n<li>Create basic landing page with paypal integration<\/li>\n<li>Set-up ad words campaign on bing<\/li>\n<\/ul>\n<h3>Cost &amp; Schedule<\/h3>\n<ul>\n<li>$5 on logo, $50 on Bing ads<\/li>\n<li>One week to create landing page<\/li>\n<li>Two weeks to measure results<\/li>\n<\/ul>\n<h3>Outcome Statement<\/h3>\n<p><strong><em> I believe that this MVP will achieve&#8230;<\/em><\/strong><br \/>\n(1) show me how many people want this product and (2) show if they will spend enough on the product<\/p>\n<h3>Metrics for business hypotheses validation<\/h3>\n<p><strong><em>I will know it happen based on these metrics&#8230;<\/em><\/strong><br \/>\n&#8211; Conversion rate is higher than 15%<br \/>\n&#8211; At least 4 people clicked on order now on the first week<\/p>\n<p><a href=\"https:\/\/www.kettleandfire.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3502 size-medium\" src=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/1469040198706_-5628255583999177077-300x224.png\" alt=\"1469040198706_-5628255583999177077\" width=\"300\" height=\"224\" srcset=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/1469040198706_-5628255583999177077-300x224.png 300w, https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/1469040198706_-5628255583999177077.png 463w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3>What Next?<\/h3>\n<p><a href=\"https:\/\/leanpub.com\/tothepoint\/\" target=\"_blank\" rel=\"noopener\">Download my latest book on Lean product creation and MVP.<\/a><\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/the-mvp-canvas\/\">Create the MVP canvas for your current idea right now.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just love success stories, don\u00b4t you? I have just read a great blog post by Justin Mares where he explains how he validated his business idea in two weeks with less than $100. And he has created a thriving business which reached 6 figures in the first five months. I could not resist, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1925],"tags":[992,996,994],"inception_activities":[],"colaboradores":[],"class_list":["post-2604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lean-inception-en","tag-mvp-canvas","tag-startup","tag-validate-business-idea"],"_links":{"self":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts\/2604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/comments?post=2604"}],"version-history":[{"count":0,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts\/2604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media\/2605"}],"wp:attachment":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media?parent=2604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/categories?post=2604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/tags?post=2604"},{"taxonomy":"inception_activities","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/inception_activities?post=2604"},{"taxonomy":"colaboradores","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/colaboradores?post=2604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}