{"id":2686,"date":"2016-03-02T15:06:40","date_gmt":"2016-03-02T15:06:40","guid":{"rendered":"https:\/\/caroli.org\/en\/?p=2686"},"modified":"2019-02-22T13:55:05","modified_gmt":"2019-02-22T16:55:05","slug":"the-1-7-30-4-2-1-model","status":"publish","type":"post","link":"https:\/\/caroli.org\/en\/the-1-7-30-4-2-1-model\/","title":{"rendered":"Fix your publishing inertia now (use the 1-7-30-4-2-1 model)"},"content":{"rendered":"<p><em><strong>Want to improve your publishing results?<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/inertia.jpg\" rel=\"attachment wp-att-2687\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2687\" src=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/inertia-300x199.jpg\" alt=\"inertia\" width=\"300\" height=\"199\" srcset=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/inertia-300x199.jpg 300w, https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/02\/inertia.jpg 425w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>So you better get organized. But relax, you are not alone. Many of us have the same feeling.<\/p>\n<p>Below I will share something that has helped me <strong>getting rid of the publishing inertia<\/strong>. Even though I was generating content, I felt I could do much better, especially if I got myself a little more organized. It is the 1-7-30-4-2-1 model.<\/p>\n<p>I have learned it from the amazing book <a href=\"https:\/\/www.contentrulesbook.com\/\" target=\"_blank\" rel=\"noopener\">Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, and C.C. Chapman<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Then I started using it, and have already shared with many colleagues. Therefore, I am posting it to enable even more colleagues to peek on this great and simple idea.<\/p>\n<p>&nbsp;<\/p>\n<p>It is the 1-7-30-4-2 -1 Russell&#8217;s model for publishing content, which stands for the answering the following question:<\/p>\n<blockquote><p>What is your X publishing commitment? (where X = either 1 for daily, 7 for weekly, 30 for monthly, 4 for quarterly, 2 for biannual, and 1 for yearly)<\/p><\/blockquote>\n<p>Here is my 1-7-30-4-2 -1 publishing schedule:<\/p>\n<p><strong>1. Daily<\/strong><\/p>\n<ul>\n<li>\u00a0Read and respond to tweeter, FB, LinkedIn, and email<\/li>\n<\/ul>\n<p><strong>7. Weekly<\/strong><\/p>\n<ul>\n<li>Blog post (at least one)<\/li>\n<li>Update a page or old post (or translate it to another language)<\/li>\n<li>Upload a short video.<\/li>\n<li>Curate content for social media management system (newsfeed, Google alert, RSS, tweeter, LinkedIn, etc)<\/li>\n<\/ul>\n<p><strong>30. Monthly<\/strong><\/p>\n<ul>\n<li>Publish one article<\/li>\n<li>Send email newsletter<\/li>\n<li>One guest post (mine somewhere or someone on my blog)<\/li>\n<\/ul>\n<p><strong>4. Quarterly<\/strong><\/p>\n<ul>\n<li>Publish one white paper or pdf<\/li>\n<li>EBook update<\/li>\n<li>Post a video series<\/li>\n<li>Special issue for the newsletter<\/li>\n<\/ul>\n<p><strong>2. Biannual<\/strong><\/p>\n<ul>\n<li>Conference speaking (keynote)<\/li>\n<li>Workshop delivery<\/li>\n<\/ul>\n<p><strong>1 Annual<\/strong><\/p>\n<ul>\n<li>New book (or eBook) release<\/li>\n<\/ul>\n<p>Don\u00b4t be shy. Go for it! Let people get access to the amazing content you are about to share.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to improve your publishing results? So you better get organized. But relax, you are not alone. Many of us have the same feeling. Below I will share something that has helped me getting rid of the publishing inertia. Even though I was generating content, I felt I could do much better, especially if I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1946],"tags":[702,1055,1059,1057],"inception_activities":[],"colaboradores":[],"class_list":["post-2686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-book-en","tag-content-rules","tag-content-strategy","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts\/2686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/comments?post=2686"}],"version-history":[{"count":0,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts\/2686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media\/2687"}],"wp:attachment":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media?parent=2686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/categories?post=2686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/tags?post=2686"},{"taxonomy":"inception_activities","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/inception_activities?post=2686"},{"taxonomy":"colaboradores","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/colaboradores?post=2686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}