{"id":3414,"date":"2016-08-19T02:01:46","date_gmt":"2016-08-19T02:01:46","guid":{"rendered":"https:\/\/caroli.org\/en\/?p=3414"},"modified":"2019-02-22T12:47:10","modified_gmt":"2019-02-22T15:47:10","slug":"10-questions-decide-worth-pursue-given-opportunity","status":"publish","type":"post","link":"https:\/\/caroli.org\/en\/10-questions-decide-worth-pursue-given-opportunity\/","title":{"rendered":"10-questions to decide if it\u2019s worth to pursue a given opportunity"},"content":{"rendered":"<p><em>How to create products customers love?<\/em><\/p>\n<p>This is more than a question. It is the subtitle of Marty Cagan must-read book for product owners or anyone really working on a product. <a href=\"https:\/\/www.amazon.com\/Inspired-Create-Products-Customers-Love\/dp\/0981690408\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\" target=\"_blank\" rel=\"noopener\">Inspired: how to create products customers love, Marty Cagan, SVPG Press (2008)<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3415\" src=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/08\/mark-cagan-book-195x300.jpg\" alt=\"mark-cagan-book\" width=\"195\" height=\"300\" srcset=\"https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/08\/mark-cagan-book-195x300.jpg 195w, https:\/\/caroli.org\/en\/wp-content\/uploads\/sites\/5\/2016\/08\/mark-cagan-book.jpg 324w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><br \/>\nAccording to Cagan, by answering these 10-questions, you\u00b4ll gather more information to decide if it\u2019s worth to pursue a given opportunity or if it\u2019s best to re-evaluate it in the future. The questions are very simple:<\/p>\n<ol>\n<li>Which problem will it solve? \u2013 value proposition;<\/li>\n<li>To whom this problem will be solved? \u2013 target market;<\/li>\n<li>What is the size of this opportunity? \u2013 market size;<\/li>\n<li>What are the alternatives? \u2013 competition scenario;<\/li>\n<li>Why are we better qualified to pursue this opportunity? \u2013 our uniqueness;<\/li>\n<li>Why now? \u2013 window of opportunity;<\/li>\n<li>How are we going to take this opportunity to the market? \u2013 launching strategy;<\/li>\n<li>How are we going to measure success and make money with this product? \u2013 metrics and revenue;<\/li>\n<li>What are the critical factors for success? \u2013 essential requirements;<\/li>\n<li>After answering the above, what is the recommendation? \u2013 go or no-go.<\/li>\n<\/ol>\n<p>[content_block id=2967 slug=read-more-on-the-ebook-porduct-management]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to create products customers love? This is more than a question. It is the subtitle of Marty Cagan must-read book for product owners or anyone really working on a product. Inspired: how to create products customers love, Marty Cagan, SVPG Press (2008). According to Cagan, by answering these 10-questions, you\u00b4ll gather more information to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1941],"tags":[],"inception_activities":[],"colaboradores":[],"class_list":["post-3414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procuts-management"],"_links":{"self":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts\/3414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/comments?post=3414"}],"version-history":[{"count":0,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/posts\/3414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media\/3415"}],"wp:attachment":[{"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/media?parent=3414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/categories?post=3414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/tags?post=3414"},{"taxonomy":"inception_activities","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/inception_activities?post=3414"},{"taxonomy":"colaboradores","embeddable":true,"href":"https:\/\/caroli.org\/en\/wp-json\/wp\/v2\/colaboradores?post=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}