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A/B Testing

Lean Inception, User Research and AB tests

Lean Inception, User Research and AB tests

The choice between User Research and AB test for new features is a common dilemma. In Lean Inception, for new products, User Research is crucial. However, for evolving products, deciding between building features outright and AB testing is key. This decision is clarified through the MVP plan, a product of Lean Inception workshops, which aligns teams and guides product development. A Lean Inception workshop ensures a clear direction, making it essential for resolving the User Research versus AB testing dilemma.

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