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[New eBook]: the lean product guide

I have a new eBook to share with you: “The Lean Product Guide: A practitioner’s guide to building viable products customers love


If you’ve been following my site, you know I was very influenced by lean startup and design thinking.

From all of my content, most commented eBook is the ToThePoint. I love the subject in the eBook, but I know he is very specific. The ToThePoint is very specific to the “Define” stage at the double diamond. (I put on “define” stage in “” because the double diamond is shown as adjacent steps, however there is a back and forth between them, as the idea progresses).


But there is much more to the double diamond than the “define” stage. It has three other stages: discover, (define), design and deliver.

And I needed to try and experiment with activities for all stages. It was then that I approached Linda Luu, a principal consultant at ThoughtWorks USA, who currently lives in Silicon Valley, and has shown excellent results applying design thinking and lean startup.

The eBook “The Lean Product Guide: A practitioner’s guide to building viable products customers love” presents you a guide to combining and putting into practice the two biggest Silicon Valley movements, ever:  design thinking and lean startup.

Do not leave for tomorrow what Silicon Valley companies have been doing last year. Download this awesome eBook and apply the design thinking and lean startup activities in your company, starting today!


Paulo Caroli

Paulo Caroli is the author of the best-selling book “Lean Inception: How to Align People and Build the Right Product” (the first on a series of books on business agility). He's also the creator of FunRetrospectives.com , a site and book about retrospectives, futurospectives and team building activities. Caroli writes on this blog frequently. Receive the next post in your email. Sign up here.
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