Real, Win, Worth (RWW) for evaluating potential

13 Oct 2022 | Inception Activities

Aqui você irá aprender sobre:

Aquí aprenderás sobre:

Here you will learn about:

Ici, vous apprendrez:

Qui imparerai a conoscere:

Hier erfahren Sie Folgendes:

The RWW — Real, Win, Worth — activity helps a group of people evaluate the feasibility of individual projects or initiatives. It fosters a detailed conversation about the product or initiative potential. Great organisations, such as General Electric and 3M, have used RWW to assess their innovation portfolios.

Step by step

  1. Clarify the topic of the conversation (e.g., a new idea for a product)
  2. Ask the following questions, and instruct the participants to place their answers in the following three areas:
    Real: Is the market real? Is the product real?
    Win: Can the product be competitive? Can our company be competitive?
    Worth: Will the product be profitable at an acceptable risk? Does launching the product make strategic sense?
  3. Cluster similar notes
  4. Group conversation

This activity typically will unleash lots of interesting and important conversations about a product or initiative potential and exposure. It is typically used by organisations to assess and manage their innovation portfolios.

I have learned this activity from the this Harvard Business Review article: Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio

This post is part of a series of posts on inception related activities.



Paulo Caroli

Paulo Caroli is the author of the best-selling book “Lean Inception: How to Align People and Build the Right Product” (the first on a series of books about Lean Strategy and Delivery). He's also the creator of , a site and book about retrospectives, futurospectives and team building activities. Caroli writes on this blog frequently. Receive the next post in your email. Sign up here .
Participation Level Activity: Clarify the Participation Level and Engage Your Workshop Participants Effectively

Participation Level Activity: Clarify the Participation Level and Engage Your Workshop Participants Effectively

The “Participation Level” activity is a simple yet effective tool for collecting participant information and gauging their involvement in a workshop or session. By utilizing color-coded post-it notes and encouraging interactive introductions, this activity not only enhances understanding but also infuses energy and engagement into the group. Whether you’re organizing an inception or any collaborative session, this activity sets a vibrant tone and fosters a sense of active participation among attendees.

read more
Storytelling with OKRs

Storytelling with OKRs

This article promotes the use of storytelling to define group objectives and key results (OKRs). The “Storytelling with OKRs” activity is a collaborative method that encourages open discussions and reflection, fostering alignment and transparency among team members. This approach involves understanding the current context, setting objectives, identifying progress indicators, and defining key results. Ultimately, it helps teams work together toward achieving shared goals.

read more

Pin It on Pinterest