Real, Win, Worth (RWW) for evaluating potential

13 Oct 2022 | Inception Activities

The RWW — Real, Win, Worth — activity helps a group of people evaluate the feasibility of individual projects or initiatives. It fosters a detailed conversation about the product or initiative potential. Great organisations, such as General Electric and 3M, have used RWW to assess their innovation portfolios.

Step by step

  1. Clarify the topic of the conversation (e.g., a new idea for a product)
  2. Ask the following questions, and instruct the participants to place their answers in the following three areas:
    Real: Is the market real? Is the product real?
    Win: Can the product be competitive? Can our company be competitive?
    Worth: Will the product be profitable at an acceptable risk? Does launching the product make strategic sense?
  3. Cluster similar notes
  4. Group conversation

This activity typically will unleash lots of interesting and important conversations about a product or initiative potential and exposure. It is typically used by organisations to assess and manage their innovation portfolios.

I have learned this activity from the this Harvard Business Review article: Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio

This post is part of a series of posts on inception related activities.

 

 

Paulo Caroli

Paulo Caroli is the author of the best-selling book “Lean Inception: How to Align People and Build the Right Product” (the first on a series of books about Lean Strategy and Delivery). He's also the creator of FunRetrospectives.com , a site and book about retrospectives, futurospectives and team building activities. Caroli writes on this blog frequently. Receive the next post in your email. Sign up here .
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