The RWW — Real, Win, Worth — activity helps a group of people evaluate the feasibility of individual projects or initiatives. It fosters a detailed conversation about the product or initiative potential. Great organisations, such as General Electric and 3M, have used RWW to assess their innovation portfolios.
Step by step
- Clarify the topic of the conversation (e.g., a new idea for a product)
- Ask the following questions, and instruct the participants to place their answers in the following three areas:
Real: Is the market real? Is the product real?
Win: Can the product be competitive? Can our company be competitive?
Worth: Will the product be profitable at an acceptable risk? Does launching the product make strategic sense?
- Cluster similar notes
- Group conversation
This activity typically will unleash lots of interesting and important conversations about a product or initiative potential and exposure. It is typically used by organisations to assess and manage their innovation portfolios.
I have learned this activity from the this Harvard Business Review article: Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio
This post is part of a series of posts on inception related activities.