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Real, Win, Worth (RWW) for evaluating potential

Paulo Caroli

13 Oct 2022 | Inception Activities

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The RWW — Real, Win, Worth — activity helps a group of people evaluate the feasibility of individual projects or initiatives. It fosters a detailed conversation about the product or initiative potential. Great organisations, such as General Electric and 3M, have used RWW to assess their innovation portfolios.

Step by step

  1. Clarify the topic of the conversation (e.g., a new idea for a product)
  2. Ask the following questions, and instruct the participants to place their answers in the following three areas:
    Real: Is the market real? Is the product real?
    Win: Can the product be competitive? Can our company be competitive?
    Worth: Will the product be profitable at an acceptable risk? Does launching the product make strategic sense?
  3. Cluster similar notes
  4. Group conversation

This activity typically will unleash lots of interesting and important conversations about a product or initiative potential and exposure. It is typically used by organisations to assess and manage their innovation portfolios.

I have learned this activity from the this Harvard Business Review article: Is It Real? Can We Win? Is It Worth Doing?: Managing Risk and Reward in an Innovation Portfolio

This post is part of a series of posts on inception related activities.

 

 

Paulo Caroli

Paulo Caroli is an author, speaker, and consultant specializing in agile transformations, Lean Inception, and OKRs. With over 30 years of experience—including nearly a decade in Silicon Valley and 18 years at ThoughtWorks—he has helped organizations transition from project to product and from strategy to execution. Creator of the Lean Inception methodology and author of bestselling books like Lean Inception and Team OKR, Paulo is dedicated to empowering teams to align, validate, and deliver real business value.
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