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Fix your publishing inertia now (use the 1-7-30-4-2-1 model)

Want to improve your publishing results?


So you better get organized. But relax, you are not alone. Many of us have the same feeling.

Below I will share something that has helped me getting rid of the publishing inertia. Even though I was generating content, I felt I could do much better, especially if I got myself a little more organized. It is the 1-7-30-4-2-1 model.

I have learned it from the amazing book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, and C.C. Chapman


Then I started using it, and have already shared with many colleagues. Therefore, I am posting it to enable even more colleagues to peek on this great and simple idea.


It is the 1-7-30-4-2 -1 Russell’s model for publishing content, which stands for the answering the following question:

What is your X publishing commitment? (where X = either 1 for daily, 7 for weekly, 30 for monthly, 4 for quarterly, 2 for biannual, and 1 for yearly)

Here is my 1-7-30-4-2 -1 publishing schedule:

1. Daily

  •  Read and respond to tweeter, FB, LinkedIn, and email

7. Weekly

  • Blog post (at least one)
  • Update a page or old post (or translate it to another language)
  • Upload a short video.
  • Curate content for social media management system (newsfeed, Google alert, RSS, tweeter, LinkedIn, etc)

30. Monthly

  • Publish one article
  • Send email newsletter
  • One guest post (mine somewhere or someone on my blog)

4. Quarterly

  • Publish one white paper or pdf
  • EBook update
  • Post a video series
  • Special issue for the newsletter

2. Biannual

  • Conference speaking (keynote)
  • Workshop delivery

1 Annual

  • New book (or eBook) release

Don´t be shy. Go for it! Let people get access to the amazing content you are about to share.

Paulo Caroli

Paulo Caroli is the author of the best-selling book “Lean Inception: How to Align People and Build the Right Product” (the first on a series of books on business agility). He's also the creator of FunRetrospectives.com , a site and book about retrospectives, futurospectives and team building activities. Caroli writes on this blog frequently. Receive the next post in your email. Sign up here.
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