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How to Define, Prioritize and Refine User Stories using the Product Backlog Building Canvas

Agile teams work with continuous refinement and continuous delivery! PBB facilitates this path to success.

Buy this Book

“This book helps teams that are pursuing backlog success to determine exactly how to build a cross functional, successful, and realistic backlog that delivers value, collects evidence, and updates the prioritization and the work being done in each Sprint, objectively and in a customer-centered way.” – Jeff Gothelf

Many software teams describe desired product capabilities as a product backlog: a list of user stories. These stories capture who needs the work, what the work is, and why it’s needed. Too often teams expect a product owner to be the sole source of the backlog, but anyone could (and should) write user stories.

A Product Backlog Building Canvas supports this by providing a simple process to develop user stories, starting with describing personas for product users and the activities they do. These activities yield features: their interactions with the product. Features are broken down into backlog items, which can then be formulated into user stories from the background of personas and activities.

By incorporating the Product Backlog Building Canvas into your product development flow, and by following the steps presented in this book, you and your team will be able to:


  • Develop a shared understanding of the product needs.
  • Facilitate the writing of user stories.
  • Structure the granularity of backlog items.
  • Prioritize the items of greatest importance to the product and to the customer.
  • Improve teamwork and collaboration.

About the authors

Paulo Caroli

Paulo Caroli is a passionate professional. Yes, passionate about innovations, entrepreneurship, digital products, projects, people, challenges, solutions and transformations.

The book Lean Inception brings together all his years of experience as a facilitator of inception workshops for several companies, as a Thoughtworks Principal Consultant.

Since 2006, he has focused his experience on Agile & Lean processes and practices, which is why his method has won many readers around the world. Lean Inception has already been released in three languages, in addition to being a best seller on Amazon!

As a software engineer, author, speaker and facilitator, Caroli has helped many people and companies make their projects come to life!

Fábio Aguiar

Fábio Aguiar is the creator of the PBB method and author of the book Product Backlog Building – A Practical Guide to Creating and Refining a Backlog for Successful Products.

He has more than two decades of professional experience in software development and, in recent years, has focused on practices related to product management, specializing in managing complex products in fast-growing global companies.

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Caroli.org has developed a training, exclusive, authorial and with proven quality, for you to deepen your knowledge about PBB.

Join the next Product Backlog Building (PBB) training.

Useful links

This book is also available in: Portuguese and Spanish.

Download the free E-book for university professors and students. If you have questions about the process, click here.

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