This post has been updated. Please go to caroli.org/the-mvp-canvas for the latest version.
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One of the outcomes of the Lean Inception (described in the eBook To The Point) is the MVP Canvas. This canvas is the focal point of the governance model in the style Lean PMO. Hence, the need to understand it and explore it in detail.
The canvas is organized into eight sections:
1. The MVP label
What is the name of this MVP?
Example:
- MVP1: Android / login and balance
- MVP concierge to order a taxi on website
- MVP to mark and find soccer matches (without geolocation)
2. Product Vision
What is the vision of your product?
For [final client],
whose [problem that needs to be solved],
the [name of the product]
is a
that [key-benefits, reason to buy it].
different from [competition alternative],
our product [key-difference].
Template “The vision of the product”, described in the book Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, by Geoffrey A. Moore (1999).
3. Personas and Clients
Who are the personas and clients (client applications) served by this MVP?
Examples:
- Miss Perfection / web client
- Uni Friend, Soccer fanatic / Android
- Jonny / IOS
4. Journeys
What are the journeys covered by this MVP?
Examples:
- Miss Perfection print report for the truck driver
- Jonny checks his bank account balance
- Uni Friend invite friends for soccer match
- Soccer fanatic accepts invitation to soccer match
5. Features
What are the features, according to the Feature Series, which make up this MVP?
Examples:
- Soccer match registration (Green / $$$ / E)
- Soccer player registration (Green / $$ / EE)
- Soccer match query without geolocation (Yellow / $$$ / EE)
6. Cost and Schedule
What are the cost and the expected delivery date of the MVP?
Example:
- Wave 1 -> 14 days
- Feature series of 5 waves of development
- Each day costs $ 1,000.00
- Cost $ 5,000.00 (dev) + $ 2,000.00 (marketing)
- Estimated End Date: March 16,
7. Outcome Statement
What are the expected results for this MVP?
Fill in the template:
We believe this MVP will achieve…
Examples:
- Triple the conversion rate of new users
- Double the amount of boards created by week
- Generate a minimum of 10 calls per day
8. Metrics for business hypotheses validation
What metrics demonstrate the expected result is being achieved?
Fill in the template:
We believe this MVP will achieve (outcome statement). We know that it happened based on …
Examples:
- collecting data from the funnel conversion rate
- measuring the amount of new boards created daily
DISCLAIMER: This is a Work In Progress …
Soon I will be adding more to this post. I will add more details to each section, and share a few MVP canvas examples from several projects. Right now I’m sharing this canvas with many readers from my book, and adjusting the nomenclature and its applicability.
