Category

Strategy and Planning

[Digital Products] What is Revenue Churn?

Revenue Churn is a measure of the lost revenue for a business model based on subscriptions, calculated in terms of client churn and the total revenue over a period. You can calculate it as follows: Monthly revenue churn = revenue from clients who cancelled on the...

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What did I do on my sabbatical?

What did I do on my sabbatical?

It´s been 10 years that I have been with Thoughtworks, then I took a nice sabbatical last summer. Many people ask me this question: What did you do on your sabbatical? I spent quality time with my family. Please find the family photo below . This photo was taken...

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[Digital Products] What is CAC, LT and LTV?

[Digital Products] What is CAC, LT and LTV?

CAC is the Customer Acquisition Cost. It is the sum of the associated costs with finding and getting the attention of potential clients, and bringing them to your site, converting them into users of your web product and later, into a paying user. For example, imagine...

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Wandering about MVP and Buddhism

Wandering about MVP and Buddhism

I was thinking about MVP – Minimum Viable Product, and remembered of something I read about Buddhism, that related happiness to the absence of expectation. This philosophy and mindset also apply to innovation and entrepreneurship. Think about the creation of a product...

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