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Strategy and Planning

Objectives and Key Results – OKR workshop session

Objectives and Key Results – OKR workshop session

In this efficient OKR workshop session, participants learn to align qualitative vision with measurable outcomes, defining clear Objectives (Where do we want to go?) and brainstorming 3 to 5 Key Results for each. Using a practical example—a road trip from Barcelona to Rome—the session emphasizes focused goal setting. Attendees explore how OKRs connect objectives to actions and discover methods to integrate OKRs with other workshop activities for seamless alignment. This concise guide equips participants with practical tools to implement OKRs effectively in various contexts.

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Yes, clients know what they want!

Yes, clients know what they want!

“Clients don’t know what they want.” Unfortunately, It´s common to hear this in conversation about products and clients. And smart people will utter the famous quote from Henry Ford, the automobile inventor: "If I had asked people what they wanted, they would have...

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The abyss by Geoffrey Moore

The abyss by Geoffrey Moore

In 1991, Geoffrey Moore wrote a book called Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.  In his book, Moore explains the abyss for the technology adoption curve. He says that among the early adopters (enthusiasts) and the...

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Cost of Delay

Cost of Delay

Cost of Delay (COD) is the cost associated to a delay in investment. By calculating the COD you can make business decisions based on financial data. Cost of Delay (COD) is the cost associated to a delay in investment. Feature A requires an effort of 5 weeks of work...

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The technology adoption curve

The technology adoption curve

The technology adoption curve concept came up for the first time in a book from 1962, called Diffusion of Innovations, written by Everett M. Rogers, sociologist and professor at Iowa State University. In his book, Rogers explains that technological innovation are...

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