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Category
Product Management
Technology is taking over the business
The automotive industry is changing fast. Tesla´s Model 3 enormous success (electric car with open...
ThoughtWorks’ approach to Portfolio Management
There are lots of amazing people at ThoughtWorks working on an operational framework to Portfolio Management that enables an organization to rapidly respond to market opportunities, maximize the value delivered from their investments and tie together the strategy and...
Awesome sarcastic joke on digital transformation by Neil Craven
Below is an awesome joke by Neil Craven, a colleague at Thoughtworks, on a large company going towards a digital transformation journey. On an internal email conversation, a large group of colleagues were commenting about an article on a large global company...
10-questions to decide if it’s worth to pursue a given opportunity
How to create products customers love? This is more than a question. It is the subtitle of Marty Cagan must-read book for product owners or anyone really working on a product. Inspired: how to create products customers love, Marty Cagan, SVPG Press (2008). According...
The job to be done by Clayton Christensen
Professor Clayton Christensen developed a technique to find out problems to be solved, called “the job to be done”. Clayton teaches at Harvard and wrote several books – amongst them The Innovator’s Dilemma: the revolutionary book that will change the way you do...
Yes, clients know what they want!
“Clients don’t know what they want.” Unfortunately, It´s common to hear this in conversation about products and clients. And smart people will utter the famous quote from Henry Ford, the automobile inventor: "If I had asked people what they wanted, they would have...
The abyss by Geoffrey Moore
In 1991, Geoffrey Moore wrote a book called Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. In his book, Moore explains the abyss for the technology adoption curve. He says that among the early adopters (enthusiasts) and the...







