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Product Management

ThoughtWorks’ approach to Portfolio Management

ThoughtWorks’ approach to Portfolio Management

There are lots of amazing people at ThoughtWorks working on an operational framework to Portfolio Management that enables an organization to rapidly respond to market opportunities, maximize the value delivered from their investments and tie together the strategy and...

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The job to be done by Clayton Christensen

The job to be done by Clayton Christensen

Professor Clayton Christensen developed a technique to find out problems to be solved, called “the job to be done”. Clayton teaches at Harvard and wrote several books – amongst them The Innovator’s Dilemma: the revolutionary book that will change the way you do...

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Yes, clients know what they want!

Yes, clients know what they want!

“Clients don’t know what they want.” Unfortunately, It´s common to hear this in conversation about products and clients. And smart people will utter the famous quote from Henry Ford, the automobile inventor: "If I had asked people what they wanted, they would have...

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The abyss by Geoffrey Moore

The abyss by Geoffrey Moore

In 1991, Geoffrey Moore wrote a book called Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.  In his book, Moore explains the abyss for the technology adoption curve. He says that among the early adopters (enthusiasts) and the...

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