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It´s been 10 years that I have been with Thoughtworks, then I took a nice sabbatical last summer. Many people ask me this question: What did you do on your sabbatical? I spent quality time with my family. Please find the family photo below . This photo was taken...
![[Digital Products] What is CAC, LT and LTV?](https://caroli.org/en/wp-content/uploads/sites/5/2017/07/accounting-math-numbers.jpg)
CAC is the Customer Acquisition Cost. It is the sum of the associated costs with finding and getting the attention of potential clients, and bringing them to your site, converting them into users of your web product and later, into a paying user. For example, imagine...
I was thinking about MVP – Minimum Viable Product, and remembered of something I read about Buddhism, that related happiness to the absence of expectation. This philosophy and mindset also apply to innovation and entrepreneurship. Think about the creation of a product...
![[E-Book Bundle] Lean Product Secrets](https://caroli.org/en/wp-content/uploads/sites/5/2017/06/lean-products-bundle.png)
I have just created the Lean Product Secrets E-Book Bundle on LeanPub. The Lean Product Secrets brings together the hands-on experience of three successful digital products enthusiastic. Get to know theirs secrets for idealizing and evolving products, and their...
![[Digital products] revenue and costs](https://caroli.org/en/wp-content/uploads/sites/5/2017/06/money-revenur-cost.png)
Revenue is the money you get when people use your digital product. Cost is any money that has to be spent or given up in order to get your digital product going. Basically, the revenue will be used to pay for your costs. When you can afford to pay for your monthly...
A few days ago Jeff Patton released a great article on Dual Track Development. It is the first on a series of articles on this topic. Dual track development On it, he shares what he and Marty Cagan have been teaching about product development, and their take on...