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The abyss by Geoffrey Moore

The abyss by Geoffrey Moore

In 1991, Geoffrey Moore wrote a book called Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.  In his book, Moore explains the abyss for the technology adoption curve. He says that among the early adopters (enthusiasts) and the...

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Cost of Delay

Cost of Delay

Cost of Delay (COD) is the cost associated to a delay in investment. By calculating the COD you can make business decisions based on financial data. Cost of Delay (COD) is the cost associated to a delay in investment. Feature A requires an effort of 5 weeks of work...

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The technology adoption curve

The technology adoption curve

The technology adoption curve concept came up for the first time in a book from 1962, called Diffusion of Innovations, written by Everett M. Rogers, sociologist and professor at Iowa State University. In his book, Rogers explains that technological innovation are...

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